March 2020 Meeting Notes

March 5, 2020 Meeting Notes

By Linda Lagraff

Niche Marketing       

President Kim Boaz opened the meeting with introductions.

The meeting was led by Summer Hiett on niche marketing.  Meeting was a group discussion

Different types of niche (areas in which a business can specialize

·                 Restaurants/Bars

·                 Non-Profit

·                 Construction

·                 Retail

·                 Legal

·                 Consulting

·                 Agriculture

·                 Trust

·                 Ecommerce

·                 Spa/Wellness

·                 Medical

·                 Real Estate – Short/long term rental, Agents

·                 Cannabis

·                 others

 A bookkeeper’s personality is am important part of which or any niche is the focus of their business including: Lifestyle (what is your pace for the day- are you a morning or evening person), Interest/Passion, Technical expertise and interest to use/learn, Paper or paperless.

Some of the members have defined niches that they focus on and others do not. 

Next meeting

·       April meeting will be a Zoom Video Conference  Thursday April 2nd 11:30-1:00 pm from the comfort of your home.

·       April Virtual Happy Hour – Zoom Video Conference Thursday April 16th 4-5 pm also from the comfort of you home.  Join us for an hour of good company and conversation.